In the wake of the Covid-19 crisis if you’re wondering “What is the right strategy for me?” Here are some thoughts that may help. Why right now is the best time to upgrade your digital marketing strategy Steve Defontes, President, Big Idea Advertising There’s no question, the Covid-19 pandemic has impacted the global economy. […]
In 2019 arrivals went on to break every record, with the highest arrivals in more than 27 years, a full 20% higher than their previous best year. From adversity to advancement – Big Idea helps Anguilla achieve record-breaking year Anguilla is an island popular among discerning travelers and celebrities alike, but this hidden gem […]
The Beyond Extraordinary campaign for the island of Anguilla garnered a total of 7 industry awards from various competitions including The Davey Awards, The MarCom Awards, The Hermes Awards and The Global Trend Awards. Big Idea honored with Seven Industry Awards for Beyond Extraordinary campaign The Beyond Extraordinary campaign for the island of Anguilla […]
Everyone uses Instagram in different ways. Some use it as a portal to view and post our most buzzworthy photos, check the pulse on our favorite celebrities and parody accounts, or stay connected with old friends. Most people follow at least a few brand accounts. As Instagram grows in its role as a social media platform, there’s even more […]
Infographics are a new cornerstone of digital/content marketing. In the 2015 Trends Report from the Content Marketing Institute: “Infographics was the tactic with the biggest jump in usage (from 51% last year to 62% this year).” See the full report on content marketing tactics here: Big Idea is a fully-integrated boutique advertising, marketing and website development agency […]
Many marketers question the return on investment of SEO (Search Engine Optimization), Social Media Campaigns, eMail programs, blog posts or whether their website itself is actually leading to any new business or sales. The pressure on today’s marketers is greater to both understand and effectively utilize all these channels. While most business executives understand marketing […]
The internet presents unique opportunities for you to tell your brand story via video. It’s a television commercial that you don’t have to pay a cable channel to air. Today, do-it-yourself YouTube sensations with homespun video content are getting as many views as the Super Bowl halftime show–and reaping financial rewards. On your website, video […]
The Wright Insurance Group, wrightinsurance.com (formerly WRM America) – the nation’s leading provider of specialized risk management insurance needs – will undergo an extensive rebranding initiative that will include redesigned websites for all companies under The Wright Insurance Group umbrella, a sophisticated new approach to all marketing collateral, and streamlined integration of Fidelity National Flood […]
QR Codes help drive audiences online, but need a hook.
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