The Beyond Extraordinary campaign for the island of Anguilla garnered a total of 7 industry awards from various competitions including The Davey Awards, The MarCom Awards, The Hermes Awards and The Global Trend Awards.
Big Idea honored with Seven Industry Awards for Beyond Extraordinary campaign
The Beyond Extraordinary campaign for the island of Anguilla garnered a total of 7 industry awards from various competitions including The Davey Awards, The MarCom Awards, The Hermes Awards and The Global Trend Awards.
The integrated campaign was a new approach to paid marketing for Anguilla across social media, digital advertising, print advertising and a host of collateral, communications and events. Through stunning photography and video Big Idea highlighted undiscovered wonders of the island through adventure, caves and cliffs, natural beauty and authentic experiences many did not expect from a Caribbean destination. The resulting digital engagement increases were often in excess of 600%.
In 2017 Anguilla was impacted by Hurricane Irma and needed to rebuild tourism. Following the introduction of a new, rebranded Beyond Extraordinary campaign by Big Idea the numbers quickly began to change in Anguilla’s favor. Q4 2018 saw a return to arrivals levels 295% higher than the year impacted by Hurricane Irma and just 532 visitors shy of their best recorded year.
In 2019 arrivals went on to break every record, with the highest arrivals in more than 27 years, a full 20% higher than their previous best year.
See more of the Beyond Extraordinary campaign here.
