Why right now is the best time to upgrade your digital marketing strategy

In the wake of the Covid-19 crisis if you’re wondering “What is the right strategy for me?” Here are some thoughts that may help.   Why right now is the best time to upgrade your digital marketing strategy Steve Defontes, President, Big Idea Advertising There’s no question, the Covid-19 pandemic has impacted the global economy. […]

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Big Idea honored with Seven Industry Awards for Beyond Extraordinary campaign

The Beyond Extraordinary campaign for the island of Anguilla garnered a total of 7 industry awards from various competitions including The Davey Awards, The MarCom Awards, The Hermes Awards and The Global Trend Awards.   Big Idea honored with Seven Industry Awards for Beyond Extraordinary campaign The Beyond Extraordinary campaign for the island of Anguilla […]

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Big Idea Wins Two Communicator Awards

The winners of the 22nd Annual Communicator awards have been announced. Big Idea Advertising was awarded the 2016 Gold Award of Excellence for their work on the Cardinal Hayes Alumni Magazine in the Magazine, Educational Institution category. In addition, the project was honored with the Silver Award of distinction in the the Newsletter, Educational Institution […]

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What does Instagram’s New Algorithm Mean for my Brand Page?

Everyone uses Instagram in different ways. Some use it as a portal to view and post our most buzzworthy photos, check the pulse on our favorite celebrities and parody accounts, or stay connected with old friends. Most people follow at least a few brand accounts. As Instagram grows in its role as a social media platform, there’s even more […]

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A Fresh Design Online for Hotel Indigo

Big Idea reimagines the web presence for chic, luxury property Hotel Indigo, indigoeastend.com, located on Long Island’s East End. The design utilizes today’s online best practices in order to give a mobile-friendly, content-rich user experience. The website features a responsive design on a WordPress back-end. The scrolling parallax homepage highlights many aspects of the property […]

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The Must-Have Tool for Sales and Marketing Teams

Many marketers question the return on investment of SEO (Search Engine Optimization), Social Media Campaigns, eMail programs, blog posts or whether their website itself is actually leading to any new business or sales. The pressure on today’s marketers is greater to both understand and effectively utilize all these channels. While most business executives understand marketing […]

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Advertising Agencies–Why is Small the New Big?

Small creative agencies of all kinds are growing. How is it that agencies under 100 people are so important to some very large brands? Here are just some of the well demonstrated benefits smaller “boutique” agencies provide: • High (or higher) levels of creative thinking • The ability to take more risks • Lower overhead […]

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Video Marketing Online

The internet presents unique opportunities for you to tell your brand story via video. It’s a television commercial that you don’t have to pay a cable channel to air. Today, do-it-yourself YouTube sensations with homespun video content are getting as many views as the Super Bowl halftime show–and reaping financial rewards. On your website, video […]

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