Advertising Agencies–Why is Small the New Big?

Small creative agencies of all kinds are growing. How is it that agencies under 100 people are so important to some very large brands? Here are just some of the well demonstrated benefits smaller “boutique” agencies provide: • High (or higher) levels of creative thinking • The ability to take more risks • Lower overhead […]

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Video Marketing Online

The internet presents unique opportunities for you to tell your brand story via video. It’s a television commercial that you don’t have to pay a cable channel to air. Today, do-it-yourself YouTube sensations with homespun video content are getting as many views as the Super Bowl halftime show–and reaping financial rewards. On your website, video […]

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Bringing Your Brand to Life

The internet extends opportunities to bring your brand to life. Traditional ads, billboards, letterheads and business cards can only present your brand in 2 dimensions. The internet allows you to immerse viewers with sound effects, music animations, and video content.  A logo is produced to look good on business cards, brochures and in print. But […]

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Marketing made simple. uShuttl.

The app taking digital marketing to the next level. Big Idea is proud to announce the launch of uShuttl. uShuttl allows your marketing and sales team to easily upload a library of marketing documents–Then instantly add new contacts and send them your marketing, on-the-fly, right from your mobile device.

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Radio ROI

About 92% of consumers over age 12 listen to the radio*. Radio today provides greater options for targeting audiences than ever before. The introduction of internet radio has expanded radio’s reach as a digital media form.

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Wright Rebranding

The Wright Insurance Group— the nation’s leading provider of specialized risk management insurance needs—underwent an extensive rebranding initiative that included redesigned websites for all four of its companies (WRM America, RMI Consulting, RPG Management, Wright Risk Management) under The Wright Insurance Group umbrella and the streamlined integration of Fidelity National Flood Insurance, a recent acquisition for the company. […]

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Big Idea Has Expanded to New Offices

We are proud to announce that Big Idea has expanded to new offices downtown. Our new address is: 6 Maiden Lane, 7th Fl New York, NY 10038 All other contact details (i.e., phone number and email addresses) will remain the same.

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Big Idea Introduces the Wright Insurance Group

The Wright Insurance Group, wrightinsurance.com (formerly WRM America) – the nation’s leading provider of specialized risk management insurance needs – will undergo an extensive rebranding initiative that will include redesigned websites for all companies under The Wright Insurance Group umbrella, a sophisticated new approach to all marketing collateral, and streamlined integration of Fidelity National Flood […]

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