The new Hale and Hearty Brooklyn store represents a considerable change in the design of the Hale and Hearty store concept–with interiors and marketing developed by Big Idea. Hungry Brooklynites enjoyed the free-soup grand opening on October 6. 2014. “We work in partnership with our clients to help build stronger brands. We are excited about […]
Big Idea is honored to be recognized with a Silver Award for Print Graphics in the 2014 Davey Awards. Big Idea also received a Gold award this year for Annual Report Design. Check out more of our work for the Peter G. Peterson Foundation here. About the Davey Awards: The Davey Awards is an international creative award focused […]
Many marketers question the return on investment of SEO (Search Engine Optimization), Social Media Campaigns, eMail programs, blog posts or whether their website itself is actually leading to any new business or sales. The pressure on today’s marketers is greater to both understand and effectively utilize all these channels. While most business executives understand marketing […]
Most New Yorkers’ know that Hale and Hearty hits the spot for a fantastic variety of soups and sandwiches. But no one seemed to be aware that they made healthy (and tasty) salads as well. Salad-only eateries around new york, meanwhile, have been booming! Big Idea created an in-store promotional campaign to make sure to […]
Executing a successful website, application or redesign is of key importance to any company in operation today. In the ever-changing tech world, however, the simplicity users can expect may be much more complicated to execute than one might think. Success of an online project can be measured in many ways and anticipating the unknown with […]
Small creative agencies of all kinds are growing. How is it that agencies under 100 people are so important to some very large brands? Here are just some of the well demonstrated benefits smaller “boutique” agencies provide: • High (or higher) levels of creative thinking • The ability to take more risks • Lower overhead […]
About 92% of consumers over age 12 listen to the radio*. Radio today provides greater options for targeting audiences than ever before. The introduction of internet radio has expanded radio’s reach as a digital media form.
The Wright Insurance Group— the nation’s leading provider of specialized risk management insurance needs—underwent an extensive rebranding initiative that included redesigned websites for all four of its companies (WRM America, RMI Consulting, RPG Management, Wright Risk Management) under The Wright Insurance Group umbrella and the streamlined integration of Fidelity National Flood Insurance, a recent acquisition for the company. […]
Big Idea is proud to announce our win in the 2013 Summit International Creative Awards. Big Idea received a bronze award in the sales kit and folder design category. The Summit International Awards is a premier arbiter of creative excellence–and this year received more than 5000 submissions from over 25 countries. The folder design featured […]
Big Idea is proud to announce that our recent Direct Mail piece was honored with an Award of Distinction in the Print, Direct Mail category in the 2013 Communicator Awards. We are honored to be recognized for our creativity by experts in the industry and share this accolade with our client and our Senior Art […]
Sign up for news.