Wright Rebranding

The Wright Insurance Group— the nation’s leading provider of specialized risk management insurance needs—underwent an extensive rebranding initiative that included redesigned websites for all four of its companies (WRM America, RMI Consulting, RPG Management, Wright Risk Management) under The Wright Insurance Group umbrella and the streamlined integration of Fidelity National Flood Insurance, a recent acquisition for the company.

A sophisticated and consistent new visual approach was needed to successfully relaunch the newly-named brands.  From advertising to collateral systems, signage to stationery, Big Idea created a comprehensive marketing overhaul for the Wright Insurance Group with brand standards that reinforce the company’s core brand messages–while differentiating the core competencies of each sub-brand.

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