Executing a successful website, application or redesign is of key importance to any company in operation today.
In the ever-changing tech world, however, the simplicity users can expect may be much more complicated to execute than one might think.
Success of an online project can be measured in many ways and anticipating the unknown with your client can help achieve that level of success.
Knowing your client’s consumer/user base is critical in the pre-development stage. This process starts with some key questions. Who is the target audience? Is there data the client has collected that shows their customers or users are using a specific type of browser? Are they primarily Mac users? Are a higher percentage mobile users?
Knowing and anticipating a client’s audience and future trends of their industry allows to make important decisions such as; “Do we need to create a mobile app in addition to the website?”, “Can a responsive layout work for all browsers and mobile screens?”, “Can we use modern coding techniques without effecting the experience of our client’s user base?”.
Browsers such as Apple’s Safari and Google’s Chrome are examples of how good browsers can shape a users experience online. Internet Explorer on the other hand, has been notorious for bucking web standards. So much so that the IE7 Countdown website has been created to gauge when it’s acceptable to drop support for it in our daily tech workflow.
Sometimes user-parameters are unknown and a good agency must anticipate the clients’ users/consumers’ needs- even as they change rapidly!
At Big Idea, we pride ourselves on listening to our clients, understanding their markets and providing the best in both design and modern web programming techniques.