The Peter G. Peterson Foundation (PGPF), is well known for providing research and education on the U.S. National Debt and fiscal policies. Digital media is at the forefront of that conversation. Big Idea has been producing engaging digital communications to execute PGPF’s public awareness mission. The agency has created infographics, new email templates, landing pages […]
Big Idea recently redesigned Bronx-based educational institution Cardinal Hayes High School’s alumni newsletter. The result is the all new Hayes Magazine. Released biannually, the 50+ page magazine combines a more refined editorial design with powerful imagery and storytelling to encourage alumni involvement. Hayes Magazine is filled with content spotlighting the Cardinal Hayes community and fostering […]
Big Idea reimagines the web presence for chic, luxury property Hotel Indigo, indigoeastend.com, located on Long Island’s East End. The design utilizes today’s online best practices in order to give a mobile-friendly, content-rich user experience. The website features a responsive design on a WordPress back-end. The scrolling parallax homepage highlights many aspects of the property […]
Infographics are a new cornerstone of digital/content marketing. In the 2015 Trends Report from the Content Marketing Institute: “Infographics was the tactic with the biggest jump in usage (from 51% last year to 62% this year).” See the full report on content marketing tactics here: Big Idea is a fully-integrated boutique advertising, marketing and website development agency […]
Big Idea’s work on the brand and store redesign of Hale and Hearty was honored with gold awards from the Hermes Creative Awards and the Communicator Awards. “The refurbished stores, designed by Big Idea, are changing perceptions of the Hale and Hearty brand. The work is helping define who we are in 2015. The best part is that […]
Big Idea created the case for support to promote the LatinoJustice PRLDEF first-ever capital campaign. Since 2000, the Latino population has grown 53%. Today the work of LatinoJustice is critical and essential to protecting this diverse and growing community. The case for support elegantly presents both the history and future of this important organization. The Securing the Dream capital campaign aims to […]
Now the home of the Red Sox, tea parties and Harvard has something new to cheer about. Hale and Hearty opens their first location in Boston today at 185 Franklin Street–with free soup day. The brand new restaurant features interiors and in-store promotion created by Big Idea. The interior design was initially developed for the […]
Big Idea’s rebranding work for the Turkish restaurant Pera Soho was a collaboration with Brooklyn architecture firm Hecho. Big Idea developed the brand identity, collateral, website and other visual elements, while Hecho developed the restaurant’s architectural elements, construction and décor. “The beauty of the Pera Soho project is that the teamwork of the firms and restaurant […]
On October 27th, The Fashion Institute of Technology, (FIT) hosted a portfolio review for students in it’s all new BFA Advertising Program attended by major new york advertising agencies. Big Idea was proud to be in attendance. Big Idea will also be accepting a number of senior students for internships in January 2015, as part of their course-credit. Big […]
The new Hale and Hearty Brooklyn store represents a considerable change in the design of the Hale and Hearty store concept–with interiors and marketing developed by Big Idea. Hungry Brooklynites enjoyed the free-soup grand opening on October 6. 2014. “We work in partnership with our clients to help build stronger brands. We are excited about […]
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