Cardinal Hayes High School is an organization that provides education and opportunity to students in one of the most challenged school districts in the country. In the Bronx, the dropout rate is 14%, the highest of all the five boroughs. But at Hayes 98% of the 2016 graduating class was accepted into post-secondary schools. To […]
Big Idea has been awarded 3 Davey awards. The projects honored included Cardinal Hayes High School’s Case for Support and the education institution’s Winter 2016 Alumni Magazine. The Case for Support received a Gold designation with the Alumni publication receiving Silver. The advertising agency also garnered a silver award for their work on a New […]
Big Idea is honored to earn four MarCom Awards this year: 3 Gold awards and 1 prestigious platinum award. The MarCom Awards is an international creative competition that recognizes outstanding achievements by marketing and communication professionals. The judges are industry professionals who aim to honor companies whose talents go above and beyond expectations. This year […]
Cardinal Hayes High School, the Bronx based educational institution, has won the The National School Public Relations Association (NSPRA) Award of Excellence for the Winter 2015 Alumni Magazine designed by Big Idea Advertising. The high school’s Alumni magazine was one of only 83 entries out of 581 to receive the award of excellence in the […]
The winners of the 22nd annual Summit Creative Awards have been announced. Big Idea Advertising was awarded three Summit awards in total. The agency’s work for Cardinal Hayes High School was recognized with two Silver awards in the Education – Catalog and Newsletter categories. Big Idea was also recognized with a Bronze award in the […]
This week, Big Idea launched Bronx-based educational institution Cardinal Hayes High School’s new alumni website, alumni.cardinalhayes.org. The new site offers alumni a streamlined way to stay connected and support the school. The Hayes alumni website is part of a larger initiative that Big Idea is developing in conjunction with the institution to improve alumni engagement […]
What is a ‘bio’ and why is it important? In our world of messages that are 140 characters or less and a landscape that has our brand pages competing with hundreds of others with similar names, online platforms are placing more emphasis on being able to communicate who we are in more succinct ways. Now […]
The winners of the 22nd Annual Communicator awards have been announced. Big Idea Advertising was awarded the 2016 Gold Award of Excellence for their work on the Cardinal Hayes Alumni Magazine in the Magazine, Educational Institution category. In addition, the project was honored with the Silver Award of distinction in the the Newsletter, Educational Institution […]
Everyone uses Instagram in different ways. Some use it as a portal to view and post our most buzzworthy photos, check the pulse on our favorite celebrities and parody accounts, or stay connected with old friends. Most people follow at least a few brand accounts. As Instagram grows in its role as a social media platform, there’s even more […]
Initiating and maintaining an online community via social media for your brand is becoming more complicated by the day. Now that social media has become part of our routines, our feeds are saturated with content that we could not possibly fully consume. Some of us have built personal networks where we’re following thousands of accounts. […]
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