Big Idea Wins Four Hermes Creative Awards

The 2017 Hermes Creative Award winners have been announced and Big Idea received four awards for work on Cardinal Hayes High School including two prestigious Platinum awards. The Cardinal Hayes High School 75th Anniversary Fall 2016 magazine and the Cardinal Hayes High School Forever Hayes...

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Big Idea Delivers Video with Heart

Cardinal Hayes High School is an organization that provides education and opportunity to students in one of the most challenged school districts in the country. In the Bronx, the dropout rate is 14%, the highest of all the five boroughs. But at Hayes 98% of...

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Big Idea Takes Gold and Silver Davey Awards

Big Idea has been awarded 3 Davey awards. The projects honored included Cardinal Hayes High School’s Case for Support and the education institution’s Winter 2016 Alumni Magazine. The Case for Support received a Gold designation with the Alumni publication receiving Silver.  The advertising agency also...

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Big Idea Wins 4 MarCom Awards

Big Idea is honored to earn four MarCom Awards this year: 3 Gold awards and 1 prestigious platinum award. The MarCom Awards is an international creative competition that recognizes outstanding achievements by marketing and communication professionals. The judges are industry professionals who aim to honor...

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Big Idea Wins NSPRA Design Award of Excellence

Cardinal Hayes High School, the Bronx based educational institution, has won the The National School Public Relations Association (NSPRA) Award of Excellence for the Winter 2015 Alumni Magazine designed by Big Idea Advertising. The high school’s Alumni magazine was one of only 83 entries out...

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Big Idea Takes Home Three Summit Awards

The winners of the 22nd annual Summit Creative Awards have been announced. Big Idea Advertising was awarded three Summit awards in total. The agency’s work for Cardinal Hayes High School was recognized with two Silver awards in the Education – Catalog and Newsletter categories. Big...

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Big Idea Wins Two Communicator Awards

The winners of the 22nd Annual Communicator awards have been announced. Big Idea Advertising was awarded the 2016 Gold Award of Excellence for their work on the Cardinal Hayes Alumni Magazine in the Magazine, Educational Institution category. In addition, the project was honored with the...

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Big Idea Delivers Digital

The Peter G. Peterson Foundation (PGPF), is well known for providing research and education on the U.S. National Debt and fiscal policies. Digital media is at the forefront of that conversation. Big Idea has been producing engaging digital communications to execute PGPF’s public awareness mission....

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Crafting Educational Excellence

Big Idea recently redesigned Bronx-based educational institution Cardinal Hayes High School’s alumni newsletter. The result is the all new Hayes Magazine. Released biannually, the 50+ page magazine combines a more refined editorial design with powerful imagery and storytelling to encourage alumni involvement. Hayes Magazine is...

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A Fresh Design Online for Hotel Indigo

Big Idea reimagines the web presence for chic, luxury property Hotel Indigo, indigoeastend.com, located on Long Island’s East End. The design utilizes today’s online best practices in order to give a mobile-friendly, content-rich user experience. The website features a responsive design on a WordPress back-end....

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Infographics, We Create Those!

Infographics are a new cornerstone of digital/content marketing. In the 2015 Trends Report from the Content Marketing Institute: “Infographics was the tactic with the biggest jump in usage (from 51% last year to 62% this year).” See the full report on content marketing tactics here: Big...

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Big Idea Wins Gold!

Big Idea’s work on the brand and store redesign of Hale and Hearty was honored with gold awards from the Hermes Creative Awards and the Communicator Awards. “The refurbished stores, designed by Big Idea, are changing perceptions of the Hale and Hearty brand. The work is helping define...

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Design for the Greater Good. LatinoJustice PRLDEF

Big Idea created the case for support to promote the LatinoJustice PRLDEF first-ever capital campaign. Since 2000, the Latino population has grown 53%. Today the work of LatinoJustice is critical and essential to protecting this diverse and growing community. The case for support elegantly presents both the history and future...

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Beantown Baby. Hale and Hearty opens in Boston today.

Now the home of the Red Sox, tea parties and Harvard has something new to cheer about. Hale and Hearty opens their first location in Boston today at 185 Franklin Street–with free soup day. The brand new restaurant features interiors and in-store promotion created by...

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Pera – Soho Chic Branding Unveiled

Big Idea’s rebranding work for the Turkish restaurant Pera Soho was a collaboration with Brooklyn architecture firm Hecho. Big Idea developed the brand identity, collateral, website and other visual elements, while Hecho developed the restaurant’s architectural elements, construction and décor. “The beauty of the Pera Soho...

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Big Idea Participates in Portfolio Review at FIT

On October 27th, The Fashion Institute of Technology, (FIT) hosted a portfolio review for students in it’s all new BFA Advertising Program attended by major new york advertising agencies. Big Idea was proud to be in attendance. Big Idea will also be accepting a number of senior students...

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Fresh Soup In Brooklyn!

The new Hale and Hearty Brooklyn store represents a considerable change in the design of the Hale and Hearty store concept–with interiors and marketing developed by Big Idea. Hungry Brooklynites enjoyed the free-soup grand opening on October 6. 2014. “We work in partnership with our...

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Have no Fear. Fobia is here.

FOBIA is a transformational program designed to empower top-producers to sell more, sell faster. and sell better. For sales leaders and their teams, and there is nothing quite like being there. Take your best sales people and FOBIA will make them better FOBIA needed an equally powerful brand and...

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Big Idea Takes Home the Gold!

Big Idea is proud to be awarded a Gold Award for Annual Report Design in the 2014 Davey Awards. In addition, Big Idea received a Silver Davey award for info-graphics for the Peter G. Peterson Foundation. “Annual Reports are a highly-competive category with tons of excellent...

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The Must-Have Tool for Sales and Marketing Teams

Many marketers question the return on investment of SEO (Search Engine Optimization), Social Media Campaigns, eMail programs, blog posts or whether their website itself is actually leading to any new business or sales. The pressure on today’s marketers is greater to both understand and effectively...

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Where there’s great soup. There’s great salad.

Most New Yorkers’ know that Hale and Hearty hits the spot for a fantastic variety of soups and sandwiches. But no one seemed to be aware that they made healthy (and tasty) salads as well. Salad-only eateries around new york, meanwhile, have been booming! Big...

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APP-racadabra!

Big Idea takes apps, online tools and mobile websites from vision to reality. Big Idea seamlessly turns your vision for an app, tool or mobile experience into a user-friendly technological reality. It seems these days that apps are not simply extensions of a company, to...

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Big Idea wins Communicator Award of Distinction

We are proud to announce that our 2014 campaign was honored with an Award of Distinction in the Print, Newspaper Category in the 20th Annual Communicator Awards. We are honored to be recognized for our creativity by experts in the industry and share this accolade...

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Website Technology: Best Practices

Executing a successful website, application or redesign is of key importance to any company in operation today. In the ever-changing tech world, however, the simplicity users can expect may be much more complicated to execute than one might think. Success of an online project can...

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Advertising Agencies–Why is Small the New Big?

Small creative agencies of all kinds are growing. How is it that agencies under 100 people are so important to some very large brands? Here are just some of the well demonstrated benefits smaller “boutique” agencies provide: • High (or higher) levels of creative thinking...

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Video Marketing Online

The internet presents unique opportunities for you to tell your brand story via video. It’s a television commercial that you don’t have to pay a cable channel to air. Today, do-it-yourself YouTube sensations with homespun video content are getting as many views as the Super...

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Bringing Your Brand to Life

The internet extends opportunities to bring your brand to life. Traditional ads, billboards, letterheads and business cards can only present your brand in 2 dimensions. The internet allows you to immerse viewers with sound effects, music animations, and video content.  A logo is produced to...

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Big Idea: Website 2014

We’ve revamped our website for 2014 and for our 14th anniversary. In addition to showcasing our latest creative work, the new bigideaadv.com is brimming with current web features that you may want to consider for your own websites. The Latest Big Idea Website Features: A...

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Techno-vation Packaging (SolPower)

Just when you think everything has been done–a big idea changes a common object into something truly innovative. Check out the SolPower, Solar Powered Umbrella. With its small solar cell powered usb ports, it keeps your phones and mobile devices powered while you are enjoying...

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Seen on the Wall: “They Just Get Us”

At Big Idea we believe that words and images have power. The power to motivate, educate and inspire. In our offices we surround ourselves with words and images that have meaning and pass our values on to the entire team. One of them is “They...

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Art and Copy

At Big Idea we believe imitation is the sincerest form of flattery. That is why we couldn’t be more flattered than when we saw the new packaging designs for Duane Reade’s “Up Market” soup and frozen yogurt. The Duane Reade packages bear a striking similarity...

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Big Idea Wins Gold at the Davey Awards

Big Idea is proud to announce being recognized for 2 Davey Awards this season from among 4,000 entries worldwide. Big Idea was awarded a Gold Davey Award for the design of the Peter G Peterson Foundation Visual Debt Infographic and a Silver Award for the...

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Marketing made simple. uShuttl.

The app taking digital marketing to the next level. Big Idea is proud to announce the launch of uShuttl. uShuttl allows your marketing and sales team to easily upload a library of marketing documents–Then instantly add new contacts and send them your marketing, on-the-fly, right...

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Letterpress Printing

Letterpress is a traditional method of printing that offers spectacular results–for artwork that predominantly features type and line art. The impact of the press leaves a subtle emboss on all of  the type. Blind embosses (with no ink) and embossed foils can all be used...

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Radio ROI

About 92% of consumers over age 12 listen to the radio*. Radio today provides greater options for targeting audiences than ever before. The introduction of internet radio has expanded radio’s reach as a digital media form....

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Wright Rebranding

The Wright Insurance Group— the nation’s leading provider of specialized risk management insurance needs—underwent an extensive rebranding initiative that included redesigned websites for all four of its companies (WRM America, RMI Consulting, RPG Management, Wright Risk Management) under The Wright Insurance Group umbrella and the streamlined integration of...

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Big Idea wins Summit International Award

Big Idea is proud to announce our win in the 2013 Summit International Creative Awards. Big Idea received a bronze award in the sales kit and folder design category. The Summit International Awards is a premier arbiter of creative excellence–and this year received more than...

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Big Idea wins Communicator Award of Distinction

Big Idea is proud to announce that our recent Direct Mail piece was honored with an Award of Distinction in the Print, Direct Mail category in the 2013 Communicator Awards. We are honored to be recognized for our creativity by experts in the industry and...

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Big Idea Has Expanded to New Offices

We are proud to announce that Big Idea has expanded to new offices downtown. Our new address is: 6 Maiden Lane, 7th Fl New York, NY 10038 All other contact details (i.e., phone number and email addresses) will remain the same....

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Big Idea Introduces the Wright Insurance Group

The Wright Insurance Group, wrightinsurance.com (formerly WRM America) – the nation’s leading provider of specialized risk management insurance needs – will undergo an extensive rebranding initiative that will include redesigned websites for all companies under The Wright Insurance Group umbrella, a sophisticated new approach to...

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Classic Crackers

Big Idea recently redesigned the packaging for Hale and Hearty’s crowd-pleasing signature crackers. The new design is more elegant and warm with classic type styling and modern flair. It’s the perfect new suit for these tasty oyster crackers from Vermont. See more on Hale and Hearty...

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Branding is sweet

Building brand consistency has never been sweeter. How are you being creative and memorable with your brand? Check out these tasty Big Idea branded cupcakes courtesy of Crumbs Bake Shop....

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Website Launch Party

Madison Avenue, New York The Big Idea team celebrated the relaunch of their new website last night amid the sumptuous ambiance and cuisine of Pera Mediterranean Brasserie. The Mad Men inspired event was replete with endless champagne, slim fit suits and dashing associates....

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Big Launch

The all new Big Idea website launched today, www.bigideaadv.com, featuring our latest work and our aptly named blog, The Next Big Thing....

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