The Art of Shaving, a luxury men’s grooming brand, sought to enhance its online presence and drive sales. Our new design for their e-commerce website resulted in a 200% sales increase within the first two weeks of launch. We helped introduce men to the “4 Elements of the Perfect Shave” through a multi-faceted campaign that included brochures, website content, product packaging, and advertising. Our comprehensive approach helped The Art of Shaving solidify its position as a leader in the men’s grooming market, building brand value that culminated in its acquisition by Gillette.
Client
The Art of Shaving
Services
Package Design (Kits)
Print & Digital Marketing
Website Development
“Creating a luxury brand requires that every project be completed at the highest level of quality. Big Idea truly understands the unique needs of our products and how to reach our audience.”
— Eric Malka, The Art of Shaving
