The art of elevating a luxury men’s grooming brand

The Art of Shaving, a luxury men’s grooming brand, sought to enhance its online presence and drive sales. Our new design for their e-commerce website resulted in a 200% sales increase within the first two weeks of launch. We helped introduce men to the “4 Elements of the Perfect Shave” through a multi-faceted campaign that included brochures, website content, product packaging, and advertising. Our comprehensive approach helped The Art of Shaving solidify its position as a leader in the men’s grooming market, building brand value that culminated in its acquisition by Gillette.

Client

The Art of Shaving

Services

Package Design (Kits)
Print & Digital Marketing
Website Development

“Creating a luxury brand requires that every project be completed at the highest level of quality. Big Idea truly understands the unique needs of our products and how to reach our audience.”

Eric Malka, The Art of Shaving