A bold and vibrant
rebranding for St. Maarten

St. Maarten is a bold and vibrant destination, a blend of nightlife, cuisine and cultures not often found in the Caribbean. Following the dual impacts of hurricane Irma in 2017 and the global pandemic in 2019 St. Maarten needed a new brand to signal its recovery and bring tourism back to pre-2017 levels. The new St. Maarten brand had to mirror the island’s boldness, vibrancy, and diversity. With colors inspired by its cultural heritage and natural beauty, the brand is designed to engage travelers and inspire bookings, while simultaneously instilling pride in the island’s residents.

Client

St. Maarten Tourism Bureau

Year

2024

Services

Branding
Brand Research & Strategy
Messaging Strategy
Digital Marketing
Photo and Video Production
Advertising
Print & Digital Design
Social Media Management

With the new branding, new campaigns and strategies that we are executing, the objective is to increase tourism arrivals year-round, increase occupancy for our hotels, growth for our businesses, and boost our economy.

— May-Ling Chun, Director of Tourism, St. Maarten Tourism Bureau

Brand Design

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