A launch campaign
for a dual-nation island.

The “Twice the Caribbean” campaign boldly rebranded St. Maarten, a dual-nation island blending Dutch and French cultures. Through extensive research and collaboration, the campaign celebrated the island’s vibrant duality—showcasing its culture, natural beauty, and dynamic experiences—positioning St. Maarten as as the ultimate gateway to the Caribbean, offering travelers “Twice the Caribbean” in one destination.

Client

St. Maarten Tourism Bureau

Year

2024

Services

Branding
Brand Research & Strategy
Messaging Strategy
Digital Marketing
Advertising
Print & Digital Design
Social Media

Success

10800%

Increase in link clicks from social media

92%

Increased Instagram engagement rate

34%

Increase in Instagram followers

Growth

“St. Maarten experienced a notable rise in tourism, with 35,072 stay-over tourists compared to 29,108 stay-over tourists in July 2023. This represents a year-over-year increase of approximately 20.5%. A growth of this magnitude indicates a robust recovery and expansion for St. Maarten’s tourism industry. It is also a clear signal that the island is succeeding in its efforts to attract a larger and more diverse pool of visitors.” September 16, 2024