To support the launch of its new professional development program for senior leaders in wealth advisement, MMI needed a compelling brand identity and marketing strategy. We developed the brand name, “Executive IQ,” and created a fresh new brand and comprehensive marketing plan. Created in partnership with the University of Virginia Darden School of Business, PwC, and Microsoft, Executive IQ has since become a premier resource for industry professionals, earning multiple Brandon Hall Group HCM Excellence Awards for its innovative approach to leadership development. This targeted branding and marketing campaign has successfully positioned Executive IQ as a sought-after program for senior leaders in the wealth advisement industry.