365 Beaches.
A beach for every interest.

Antigua and Barbuda boasts 365 beaches—one for every day of the year, and as our “Beach Creatures” campaign proved, one for every personality too. To highlight this diversity, we gave each beach a unique persona. We connected with distinct traveler “tribes” through interests and targeted messaging and a digital quiz that helped audiences find their ideal beach. By leveraging existing content we strengthened the islands’ brand image and drove increased tourism.