Anguilla | Travel

Rebranding the Caribbean’s Best-kept Secret.

Considered by many to be one of the Caribbean’s best-kept secrets, Anguilla is renowned for its 33 powder-white beaches, turquoise waters and a culinary scene helmed by some of the Caribbean’s most talented chefs.


Anguilla Tourist Board


Digital and Search Advertising | Social Media Marketing | Print Advertising | Brochures and Collateral | Trackable Landing Pages and Email Marketing | Outdoor |  Tagline | Environmental Signage and Tradeshows

The Challenge.

Tucked away in the Eastern Caribbean you’ll find tranquility at its best. Popular among discerning travelers and celebrities alike, this hidden gem was looking to shed the perception of being hard to find and hard to afford. Following hurricane Irma in 2017, Anguilla needed to rebuild tourism as quickly as the determined Anguillians had rebuilt the island.

Integrated digital and social marketing campaigns to influence travellers.

The Solution.

How do you put an island in the sun in the spotlight? We started with a rebrand of the island and carried it through online and offline communications, revamping and reenergizing Anguilla’s approach to digital marketing and social media.


Anguilla is known for amazing beaches, privacy and relaxation. But many didn't know Anguilla by name and in a crowded marketplace for travel destinations many were looking for more. We highlighted undiscovered wonders of the rocky island in adventure, caves and cliffs and beauty many did not expect from a beach destination.

Increased tourist arrivals 2019:


“Anguilla just had its best winter season in over 27 years. In February, the total of 9,289 tourist arrivals was the greatest number recorded for the month of February dating back as far as 1993, when Anguilla Tourist Board began tracking visitor arrivals. January 2019 also saw the highest tourist arrivals figure recorded for the past 27 years.”

- Travel Agent Central , May 16, 2019

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