Big Idea Introduces the Wright Insurance Group

The Wright Insurance Group, wrightinsurance.com (formerly WRM America) – the nation’s leading provider of specialized risk management insurance needs – will undergo an extensive rebranding initiative that will include redesigned websites for all companies under The Wright Insurance Group umbrella, a sophisticated new approach to all marketing collateral, and streamlined integration of Fidelity National Flood […]

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Classic Crackers

Big Idea recently redesigned the packaging for Hale and Hearty’s crowd-pleasing signature crackers. The new design is more elegant and warm with classic type styling and modern flair. It’s the perfect new suit for these tasty oyster crackers from Vermont. See more on Hale and Hearty

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Branding is sweet

Building brand consistency has never been sweeter. How are you being creative and memorable with your brand? Check out these tasty Big Idea branded cupcakes courtesy of Crumbs Bake Shop.

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Redesigning an Icon

Entenmann’s Coffee Before and After The challenge: In 2007, Entenmann’s added a line of coffee products, a natural extension of their desserts and baked goods.

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