Big Idea Wins Two Communicator Awards

The winners of the 22nd Annual Communicator awards have been announced. Big Idea Advertising was awarded the 2016 Gold Award of Excellence for their work on the Cardinal Hayes Alumni Magazine in the Magazine, Educational Institution category. In addition, the project was honored with the Silver Award of distinction in the the Newsletter, Educational Institution […]

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A Fresh Design Online for Hotel Indigo

Big Idea reimagines the web presence for chic, luxury property Hotel Indigo, indigoeastend.com, located on Long Island’s East End. The design utilizes today’s online best practices in order to give a mobile-friendly, content-rich user experience. The website features a responsive design on a WordPress back-end. The scrolling parallax homepage highlights many aspects of the property […]

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The Must-Have Tool for Sales and Marketing Teams

Many marketers question the return on investment of SEO (Search Engine Optimization), Social Media Campaigns, eMail programs, blog posts or whether their website itself is actually leading to any new business or sales. The pressure on today’s marketers is greater to both understand and effectively utilize all these channels. While most business executives understand marketing […]

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Bringing Your Brand to Life

The internet extends opportunities to bring your brand to life. Traditional ads, billboards, letterheads and business cards can only present your brand in 2 dimensions. The internet allows you to immerse viewers with sound effects, music animations, and video content.  A logo is produced to look good on business cards, brochures and in print. But […]

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Big Idea: Website 2014

We’ve revamped our website for 2014 and for our 14th anniversary. In addition to showcasing our latest creative work, the new bigideaadv.com is brimming with current web features that you may want to consider for your own websites. The Latest Big Idea Website Features: A Responsive Framework The website design will dynamically adjust to the […]

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Techno-vation Packaging (SolPower)

Just when you think everything has been done–a big idea changes a common object into something truly innovative. Check out the SolPower, Solar Powered Umbrella. With its small solar cell powered usb ports, it keeps your phones and mobile devices powered while you are enjoying the great outdoors. So you can stay cool in the shade […]

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Seen on the Wall: “They Just Get Us”

At Big Idea we believe that words and images have power. The power to motivate, educate and inspire. In our offices we surround ourselves with words and images that have meaning and pass our values on to the entire team. One of them is “They Just Get Us”. It is one of our most important […]

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Art and Copy

At Big Idea we believe imitation is the sincerest form of flattery. That is why we couldn’t be more flattered than when we saw the new packaging designs for Duane Reade’s “Up Market” soup and frozen yogurt. The Duane Reade packages bear a striking similarity to Big Idea’s designs for Hale and Hearty, circa 2009, […]

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Radio ROI

About 92% of consumers over age 12 listen to the radio*. Radio today provides greater options for targeting audiences than ever before. The introduction of internet radio has expanded radio’s reach as a digital media form.

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Wright Rebranding

The Wright Insurance Group— the nation’s leading provider of specialized risk management insurance needs—underwent an extensive rebranding initiative that included redesigned websites for all four of its companies (WRM America, RMI Consulting, RPG Management, Wright Risk Management) under The Wright Insurance Group umbrella and the streamlined integration of Fidelity National Flood Insurance, a recent acquisition for the company. […]

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