Big Idea honored with Seven Industry Awards for Beyond Extraordinary campaign

The Beyond Extraordinary campaign for the island of Anguilla garnered a total of 7 industry awards from various competitions including The Davey Awards, The MarCom Awards, The Hermes Awards and The Global Trend Awards.   Big Idea honored with Seven Industry Awards for Beyond Extraordinary campaign The Beyond Extraordinary campaign for the island of Anguilla […]

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What does Instagram’s New Algorithm Mean for my Brand Page?

Everyone uses Instagram in different ways. Some use it as a portal to view and post our most buzzworthy photos, check the pulse on our favorite celebrities and parody accounts, or stay connected with old friends. Most people follow at least a few brand accounts. As Instagram grows in its role as a social media platform, there’s even more […]

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A Fresh Design Online for Hotel Indigo

Big Idea reimagines the web presence for chic, luxury property Hotel Indigo, indigoeastend.com, located on Long Island’s East End. The design utilizes today’s online best practices in order to give a mobile-friendly, content-rich user experience. The website features a responsive design on a WordPress back-end. The scrolling parallax homepage highlights many aspects of the property […]

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Infographics, We Create Those!

Infographics are a new cornerstone of digital/content marketing. In the 2015 Trends Report from the Content Marketing Institute: “Infographics was the tactic with the biggest jump in usage (from 51% last year to 62% this year).” See the full report on content marketing tactics here: Big Idea is a fully-integrated boutique advertising, marketing and website development agency […]

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Big Idea Wins Gold!

Big Idea’s work on the brand and store redesign of Hale and Hearty was honored with gold awards from the Hermes Creative Awards and the Communicator Awards. “The refurbished stores, designed by Big Idea, are changing perceptions of the Hale and Hearty brand. The work is helping define who we are in 2015. The best part is that […]

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Beantown Baby. Hale and Hearty opens in Boston today.

Now the home of the Red Sox, tea parties and Harvard has something new to cheer about. Hale and Hearty opens their first location in Boston today at 185 Franklin Street–with free soup day. The brand new restaurant features interiors and in-store promotion created by Big Idea. The interior design was initially developed for the […]

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Pera – Soho Chic Branding Unveiled

Big Idea’s rebranding work for the Turkish restaurant Pera Soho was a collaboration with Brooklyn architecture firm Hecho. Big Idea developed the brand identity, collateral, website and other visual elements, while Hecho developed the restaurant’s architectural elements, construction and décor. “The beauty of the Pera Soho project is that the teamwork of the firms and restaurant […]

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Have no Fear. Fobia is here.

FOBIA is a transformational program designed to empower top-producers to sell more, sell faster. and sell better. For sales leaders and their teams, and there is nothing quite like being there. Take your best sales people and FOBIA will make them better FOBIA needed an equally powerful brand and website–and turned to Big Idea. “Big Idea exceeded my expectations […]

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Bringing Your Brand to Life

The internet extends opportunities to bring your brand to life. Traditional ads, billboards, letterheads and business cards can only present your brand in 2 dimensions. The internet allows you to immerse viewers with sound effects, music animations, and video content.  A logo is produced to look good on business cards, brochures and in print. But […]

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