Have no Fear. Fobia is here.

FOBIA is a transformational program designed to empower top-producers to sell more, sell faster. and sell better. For sales leaders and their teams, and there is nothing quite like being there. Take your best sales people and FOBIA will make them better FOBIA needed an equally powerful brand and website–and turned to Big Idea. “Big Idea exceeded my expectations […]

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Bringing Your Brand to Life

The internet extends opportunities to bring your brand to life. Traditional ads, billboards, letterheads and business cards can only present your brand in 2 dimensions. The internet allows you to immerse viewers with sound effects, music animations, and video content.  A logo is produced to look good on business cards, brochures and in print. But […]

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Art and Copy

At Big Idea we believe imitation is the sincerest form of flattery. That is why we couldn’t be more flattered than when we saw the new packaging designs for Duane Reade’s “Up Market” soup and frozen yogurt. The Duane Reade packages bear a striking similarity to Big Idea’s designs for Hale and Hearty, circa 2009, […]

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Wright Rebranding

The Wright Insurance Group— the nation’s leading provider of specialized risk management insurance needs—underwent an extensive rebranding initiative that included redesigned websites for all four of its companies (WRM America, RMI Consulting, RPG Management, Wright Risk Management) under The Wright Insurance Group umbrella and the streamlined integration of Fidelity National Flood Insurance, a recent acquisition for the company. […]

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Big Idea Introduces the Wright Insurance Group

The Wright Insurance Group, wrightinsurance.com (formerly WRM America) – the nation’s leading provider of specialized risk management insurance needs – will undergo an extensive rebranding initiative that will include redesigned websites for all companies under The Wright Insurance Group umbrella, a sophisticated new approach to all marketing collateral, and streamlined integration of Fidelity National Flood […]

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Classic Crackers

Big Idea recently redesigned the packaging for Hale and Hearty’s crowd-pleasing signature crackers. The new design is more elegant and warm with classic type styling and modern flair. It’s the perfect new suit for these tasty oyster crackers from Vermont. See more on Hale and Hearty

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Branding is sweet

Building brand consistency has never been sweeter. How are you being creative and memorable with your brand? Check out these tasty Big Idea branded cupcakes courtesy of Crumbs Bake Shop.

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