Why right now is the best time to upgrade your digital marketing strategy

In the wake of the Covid-19 crisis if you’re wondering “What is the right strategy for me?” Here are some thoughts that may help.   Why right now is the best time to upgrade your digital marketing strategy Steve Defontes, President, Big Idea Advertising There’s no question, the Covid-19 pandemic has impacted the global economy. […]

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Big Idea honored with Seven Industry Awards for Beyond Extraordinary campaign

The Beyond Extraordinary campaign for the island of Anguilla garnered a total of 7 industry awards from various competitions including The Davey Awards, The MarCom Awards, The Hermes Awards and The Global Trend Awards.   Big Idea honored with Seven Industry Awards for Beyond Extraordinary campaign The Beyond Extraordinary campaign for the island of Anguilla […]

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What does Instagram’s New Algorithm Mean for my Brand Page?

Everyone uses Instagram in different ways. Some use it as a portal to view and post our most buzzworthy photos, check the pulse on our favorite celebrities and parody accounts, or stay connected with old friends. Most people follow at least a few brand accounts. As Instagram grows in its role as a social media platform, there’s even more […]

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Big Idea Delivers Digital

The Peter G. Peterson Foundation (PGPF), is well known for providing research and education on the U.S. National Debt and fiscal policies. Digital media is at the forefront of that conversation. Big Idea has been producing engaging digital communications to execute PGPF’s public awareness mission. The agency has created infographics, new email templates, landing pages […]

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A Fresh Design Online for Hotel Indigo

Big Idea reimagines the web presence for chic, luxury property Hotel Indigo, indigoeastend.com, located on Long Island’s East End. The design utilizes today’s online best practices in order to give a mobile-friendly, content-rich user experience. The website features a responsive design on a WordPress back-end. The scrolling parallax homepage highlights many aspects of the property […]

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Infographics, We Create Those!

Infographics are a new cornerstone of digital/content marketing. In the 2015 Trends Report from the Content Marketing Institute: “Infographics was the tactic with the biggest jump in usage (from 51% last year to 62% this year).” See the full report on content marketing tactics here: Big Idea is a fully-integrated boutique advertising, marketing and website development agency […]

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Beantown Baby. Hale and Hearty opens in Boston today.

Now the home of the Red Sox, tea parties and Harvard has something new to cheer about. Hale and Hearty opens their first location in Boston today at 185 Franklin Street–with free soup day. The brand new restaurant features interiors and in-store promotion created by Big Idea. The interior design was initially developed for the […]

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Fresh Soup In Brooklyn!

The new Hale and Hearty Brooklyn store represents a considerable change in the design of the Hale and Hearty store concept–with interiors and marketing developed by Big Idea. Hungry Brooklynites enjoyed the free-soup grand opening on October 6. 2014. “We work in partnership with our clients to help build stronger brands. We are excited about […]

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