A launch campaign
for a dual-nation island.

St. Maarten is a bold and vibrant destination, a mix of nightlife, cuisine and cultures not often found in the Caribbean. What travelers appreciate most is its unique Dutch and French sides. Despite a historic lack of alignment between the Dutch and French Tourism Bureau’s our strategy was an imperative – embrace the duality of the island. St. Maarten is two nations on one island and the ultimate jumping off point for all the excitement the Caribbean has to offer.

Client

St. Maarten Tourism Bureau

Year

2024

Services

Branding
Brand Research & Strategy
Messaging Strategy
Digital Marketing
Advertising
Print & Digital Design
Social Media

Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.

— May-Ling Chun, Director of Tourism, St. Maarten Tourism Bureau

Brand Design

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it
to make a type specimen book.