Luxury redefined through
In the wake of the pandemic, Anguilla’s “Lose the Crowd. Find Yourself” campaign resonated deeply with travelers yearning for both physical and mental space. The island’s naturally uncrowded beaches and luxurious villas offered the perfect escape, while its stringent health policies, including the innovative “bubble” concept for arriving guests, provided peace of mind. This approach not only protected the health of visitors and residents but also amplified Anguilla’s allure as a haven of tranquility and exclusivity. By showcasing secluded experiences and prioritizing safety, the campaign successfully positioned Anguilla as the ideal destination for post-pandemic travelers seeking a rejuvenating and luxuriously uncrowded getaway.
Client
Anguilla Tourist Board
Year
2019-2023
Services
Digital Marketing
Advertising
Print & Digital Design
Social Media
“Anguilla celebrates best winter season in over 27 years”
— Travel Agent Central, May 2019

Success
Highest Tourism Arrivals in Anguilla’s History
513%
Better than industry average engagement rates
284%
Increase in social media followers


Growth
On December 11, 2021 American Airlines inaugurated its first commercial direct flight from Miami to Anguilla. A sure indication of the strength of demand for Anguilla.
