Antigua and Barbuda | Travel

Rebuilding tourism post-hurricane.

Antigua and Barbuda is a dual-island nation located in the heart of the Caribbean.

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Antigua and Barbuda Tourism Authority


Digital and Search Advertising | Social Media Marketing | Print Advertising | Brochures and Collateral Trackable Landing Pages and Email Marketing | Outdoor and NFL Advertising Partenership

Integrated digital and social marketing campaigns to influence travellers.

The Challenge.

In the summer of 2017, Antigua and its beautiful sister island Barbuda were caught in the destructive path of Hurricane Irma. Heavy news coverage surrounding the storm led to a general perception that the Caribbean was closed for business. While Barbuda was devastated, Antigua was fortunately still welcoming travelers.

The Solution.

We needed a campaign that made it clear—Antigua is open. But equally as important, we needed to ensure we didn’t ignore the situation on Barbuda.

Tourism growth:


Increase in U.S. arrivals year over year

“Big Idea is definitely a winning support system for any marketing manager. Big Idea is like a heart-thumping microcosm of New York City itself. This diverse team pushes creativity to its edge, whilst seamlessly managing timelines, budgets, goals and reports.”

- Kim Jack Riley , Director of Tourism, Antigua and Barbuda Tourist Authority

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