Where there’s great soup. There’s great salad.

Most New Yorkers’ know that Hale and Hearty hits the spot for a fantastic variety of soups and sandwiches. But no one seemed to be aware that they made healthy (and tasty) salads as well. Salad-only eateries around new york, meanwhile, have been booming! Big Idea created an in-store promotional campaign to make sure to […]

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Art and Copy

At Big Idea we believe imitation is the sincerest form of flattery. That is why we couldn’t be more flattered than when we saw the new packaging designs for Duane Reade’s “Up Market” soup and frozen yogurt. The Duane Reade packages bear a striking similarity to Big Idea’s designs for Hale and Hearty, circa 2009, […]

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Classic Crackers

Big Idea recently redesigned the packaging for Hale and Hearty’s crowd-pleasing signature crackers. The new design is more elegant and warm with classic type styling and modern flair. It’s the perfect new suit for these tasty oyster crackers from Vermont. See more on Hale and Hearty

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Redesigning an Icon

Entenmann’s Coffee Before and After The challenge: In 2007, Entenmann’s added a line of coffee products, a natural extension of their desserts and baked goods.

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