We’re proud to share Big Idea Advertising‘s work on Anguilla’s summer campaign. We’re going beyond the beach to highlight hidden gems for families, couples, and adventurers alike. Read more and get ready to make Anguilla your exclusive summer escape!
Anguilla Tourist Board Rolls Out 2024 Summer Campaign – ‘Exclusively Yours, Anguilla’
The Anguilla Tourist Board (ATB) is preparing to make Anguilla the ultimate summer destination with its new campaign, “Exclusively Yours, Anguilla,” running from May to August 2024. Traditionally known as a winter getaway, this initiative aims to rebrand Anguilla as a prime summer vacation spot and increase travel during the summer months.
“Our “Exclusively Yours, Anguilla” Summer Campaign is an important component of our marketing strategy to position Anguilla as an all-year-round destination,” said Kimberly King, Chief Marketing Officer, ATB. “Our aim is to highlight the island’s diverse experiences and to include special offers from our leading resorts, mid-market properties and fantastic villas. Ultimately building on the momentum generated from our blockbuster winter season.”
Read the full article in Travel and Tour World.