What does it take to rebuild traveler trust after a crisis? According to our president, Steve DeFontes, it’s all about transparency, safety, and authenticity.
“People want authenticity. They want to see what’s happening now — not just an ad. They need to know, what can I expect if I travel there today?”
From hurricanes to global pandemics, Steve shares how strategic communication and influencer-led storytelling can fast-track tourism recovery.
Check out the full feature in Travel Weekly on Caribbean resiliency and the future of travel marketing.