Millennials and Gen Z are transforming the travel industry!
“You cannot underestimate the power of social media in driving travel trends,” says Steve Defontes, Founder and President of Big Idea Advertising. In the recent The Drum article “How millennials and Gen Z are transforming travel and how brands can cater to them” by Audrey Kemp, Steve shares insights on how these generations are reshaping the travel landscape!
Passion-driven travel is on the rise, and there’s a growing demand for authentic experiences. Therefore travel brands should showcase local culture, hidden gems, and niche activities. Read the full article here.