Steve DeFontes shares insights on the future of travel marketing in Advertising Week!

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Steve DeFontes Interviewed in Advertising Week /

By Steve DeFontes

November 19, 2024

In a recent interview with Advertising Week, Big Idea founder and president Steve DeFontes breaks down how Millennials and Gen Z are reshaping the travel and tourism industry.

Takeaways:

🗝️ Authenticity is key: Forget generic travel montages. Today’s travelers crave unique, culturally rich experiences.

📱 Social media reigns supreme: Influencers and user-generated content drive travel inspiration for younger generations.

🤖 AI is changing the game: Brands need to embrace AI to provide personalized travel experiences.

Dive deeper into Steve’s expert insights and discover how your brand can stay ahead of the curve here.

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