How do you get your travel audience from just-looking to just-booking? 🧳 According to AdTheorent, 72% of travelers book based on ads tailored to their preferences, location, travel history and interests. With 82% of travelers using their digital devices to research their trips and 77% to book, your digital strategy is key to increasing arrivals.
So when your goal is to grow tourism, Big Idea’s expertise in digital campaigns may be what you’re looking for. Read more in Mediapost.