Big Idea has been awarded 3 Davey awards. The projects honored included Cardinal Hayes High School’s Case for Support and the education institution’s Winter 2016 Alumni Magazine. The Case for Support received a Gold designation with the Alumni publication receiving Silver. The advertising agency also garnered a silver award for their work on a New […]
Big Idea is honored to earn four MarCom Awards this year: 3 Gold awards and 1 prestigious platinum award. The MarCom Awards is an international creative competition that recognizes outstanding achievements by marketing and communication professionals. The judges are industry professionals who aim to honor companies whose talents go above and beyond expectations. This year […]
The winners of the 22nd annual Summit Creative Awards have been announced. Big Idea Advertising was awarded three Summit awards in total. The agency’s work for Cardinal Hayes High School was recognized with two Silver awards in the Education – Catalog and Newsletter categories. Big Idea was also recognized with a Bronze award in the […]
This week, Big Idea launched Bronx-based educational institution Cardinal Hayes High School’s new alumni website, alumni.cardinalhayes.org. The new site offers alumni a streamlined way to stay connected and support the school. The Hayes alumni website is part of a larger initiative that Big Idea is developing in conjunction with the institution to improve alumni engagement […]
What is a ‘bio’ and why is it important? In our world of messages that are 140 characters or less and a landscape that has our brand pages competing with hundreds of others with similar names, online platforms are placing more emphasis on being able to communicate who we are in more succinct ways. Now […]
The winners of the 22nd Annual Communicator awards have been announced. Big Idea Advertising was awarded the 2016 Gold Award of Excellence for their work on the Cardinal Hayes Alumni Magazine in the Magazine, Educational Institution category. In addition, the project was honored with the Silver Award of distinction in the the Newsletter, Educational Institution […]
Big Idea recently redesigned Bronx-based educational institution Cardinal Hayes High School’s alumni newsletter. The result is the all new Hayes Magazine. Released biannually, the 50+ page magazine combines a more refined editorial design with powerful imagery and storytelling to encourage alumni involvement. Hayes Magazine is filled with content spotlighting the Cardinal Hayes community and fostering […]
Infographics are a new cornerstone of digital/content marketing. In the 2015 Trends Report from the Content Marketing Institute: “Infographics was the tactic with the biggest jump in usage (from 51% last year to 62% this year).” See the full report on content marketing tactics here: Big Idea is a fully-integrated boutique advertising, marketing and website development agency […]
Big Idea’s rebranding work for the Turkish restaurant Pera Soho was a collaboration with Brooklyn architecture firm Hecho. Big Idea developed the brand identity, collateral, website and other visual elements, while Hecho developed the restaurant’s architectural elements, construction and décor. “The beauty of the Pera Soho project is that the teamwork of the firms and restaurant […]
On October 27th, The Fashion Institute of Technology, (FIT) hosted a portfolio review for students in it’s all new BFA Advertising Program attended by major new york advertising agencies. Big Idea was proud to be in attendance. Big Idea will also be accepting a number of senior students for internships in January 2015, as part of their course-credit. Big […]
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