Client:
Cardinal Hayes High School
Capabilities:
Alumni Website Development | Digital Video Campaign | Case For Support | Hayes Alumni Magazine | Donor Direct Mail | Admissions Brochure
Hayes Magazine: An upscale alumni publication with purpose.
For 75 years, Cardinal Hayes High School’s mission has been to inspire culturally-diverse, young men in the New York City metropolitan area through spiritual growth and a rigorous collegiate preparatory program of academics, extra-curricular activities and personal discipline.
Develop a best-in-class integrated, multi-touch campaign targeted to alumni that features positive and humanizing success-stories, student stories, infographics, video and content-rich publications.
$13m
In the first year
``All of us at Hayes knew that if we didn’t do something to boost our endowment quickly, our long tradition of fostering and cultivating the community was in jeopardy. Big Idea stepped in with a plan to energize alumni giving by creating a campaign centered around inspirational storytelling. The results have been remarkable.”
- Thomas Fike , Development Director, Cardinal Hayes High School
