Cardinal Hayes High School | Education

Influencing Education Giving.

Since opening their doors in 1941, Cardinal Hayes has provided private, college-preparatory education and opportunity to over 40,000 primarily minority students in the South Bronx.

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Cardinal Hayes High School


Alumni Website Development
 | Digital Video Campaign | Case For Support | Hayes Alumni Magazine | Donor Direct Mail
 | Admissions Brochure

Hayes Magazine: An upscale alumni publication with purpose.

The Challenge.

For 75 years, Cardinal Hayes High School’s mission has been to inspire culturally-diverse, young men in the New York City metropolitan area through spiritual growth and a rigorous collegiate preparatory program of academics, extra-curricular activities and personal discipline.

The Solution.

Develop a best-in-class integrated, multi-touch campaign targeted to alumni that features positive and humanizing success-stories, student stories, infographics, video and content-rich publications.

Campaign Raise:


In the first year

``All of us at Hayes knew that if we didn’t do something to boost our endowment quickly, our long tradition of fostering and cultivating the community was in jeopardy. Big Idea stepped in with a plan to energize alumni giving by creating a campaign centered around inspirational storytelling. The results have been remarkable.”

- Thomas Fike , Development Director, Cardinal Hayes High School

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