Cardinal Hayes
WE CREATED AN INTEGRATED FOREVER HAYES CAMPAIGN TO FULLY ENGAGE AND INSPIRE ALUMNI TO GIVE.
For 75 years, Cardinal Hayes has provided a private, college-preparatory education and opportunity to the primarily minority students of the South Bronx. At Hayes, 98% of students continue on to college.
The Challenge: Cardinal Hayes faced diminished financial support and needed to reinvigorate giving to its endowment to ensure its future. The goal: 20 million dollars.
The Solution: We developed an integrated, multi-touch campaign to alumni featuring positive and humanizing success-stories, student stories, infographics, video and content-rich publications.
– Alumni Website Development
– Digital Video Campaign
– Case For Support
– Hayes Alumni Magazine
– Donor Direct Mail
– Admissions Brochure










