What is a ‘bio’ and why is it important? In our world of messages that are 140 characters or less and a landscape that has our brand pages competing with hundreds of others with similar names, online platforms are placing more emphasis on being able to communicate who we are in more succinct ways. Now […]
Everyone uses Instagram in different ways. Some use it as a portal to view and post our most buzzworthy photos, check the pulse on our favorite celebrities and parody accounts, or stay connected with old friends. Most people follow at least a few brand accounts. As Instagram grows in its role as a social media platform, there’s even more […]
Initiating and maintaining an online community via social media for your brand is becoming more complicated by the day. Now that social media has become part of our routines, our feeds are saturated with content that we could not possibly fully consume. Some of us have built personal networks where we’re following thousands of accounts. […]
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