Big Idea Wins Gold!

Big Idea’s work on the brand and store redesign of Hale and Hearty was honored with gold awards from the Hermes Creative Awards and the Communicator Awards. “The refurbished stores, designed by Big Idea, are changing perceptions of the Hale and Hearty brand. The work is helping define who we are in 2015. The best part is that […]

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Beantown Baby. Hale and Hearty opens in Boston today.

Now the home of the Red Sox, tea parties and Harvard has something new to cheer about. Hale and Hearty opens their first location in Boston today at 185 Franklin Street–with free soup day. The brand new restaurant features interiors and in-store promotion created by Big Idea. The interior design was initially developed for the […]

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Pera – Soho Chic Branding Unveiled

Big Idea’s rebranding work for the Turkish restaurant Pera Soho was a collaboration with Brooklyn architecture firm Hecho. Big Idea developed the brand identity, collateral, website and other visual elements, while Hecho developed the restaurant’s architectural elements, construction and décor. “The beauty of the Pera Soho project is that the teamwork of the firms and restaurant […]

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Fresh Soup In Brooklyn!

The new Hale and Hearty Brooklyn store represents a considerable change in the design of the Hale and Hearty store concept–with interiors and marketing developed by Big Idea. Hungry Brooklynites enjoyed the free-soup grand opening on October 6. 2014. “We work in partnership with our clients to help build stronger brands. We are excited about […]

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