Founded in 1996 as XcitekSolutionsPlus, XSP Provides Solutions and Services for global corporate actions processing.
The Challenge: XSP needed to modernize its brand and logo to match its success as the leading provider of corporate actions. The brand needed to translate across its suite of products including XSP, XSPrisa, eTran+ and it’s new enterprise social media platform.
– Rebrand the organization and extend branding across its suite of products
– Develop brand guidelines
– Name the new online community
– Target marketing to a specialized audience involved in a highly complex, aspect of the financial industry
– Create marketing communications, displays and sales communications
– Develop a new website