Steven Defontes | Big Idea

Where there’s great soup. There’s great salad.

Most New Yorkers’ know that Hale and Hearty hits the spot for a fantastic variety of soups and sandwiches. But no one seemed to be aware that they made healthy (and tasty) salads as well. Salad-only eateries around new york, meanwhile, have been booming! Big Idea created an in-store promotional campaign to make sure to […]

Big Idea wins Communicator Award of Distinction

We are proud to announce that our 2014 campaign was honored with an Award of Distinction in the Print, Newspaper Category in the 20th Annual Communicator Awards. We are honored to be recognized for our creativity by experts in the industry and share this accolade with our client and our Creative Director Lance Pilgrim. “This campaign […]