Big Idea is honored to take home two gold awards and two prestigious platinum awards, the highest recognition, in the 2021 MarCom Awards. The International MarCom Awards has evolved into one of the largest, most-respected creative competitions for marketing communications professionals in the world. Big Idea garnered a gold award for the rebranding of MMI, […]
Big Idea garnered three silver Davey Awards for 2021. Two silver awards were received for the brand refresh of MMI, the Money Management Institute and its new leadership program Executive IQ, which was also named by Big Idea. A third silver award honored a beautifully-illustrated integrated crisis communications campaign for a legal institution. “Big […]
In the wake of the Covid-19 crisis if you’re wondering “What is the right strategy for me?” Here are some thoughts that may help. Why right now is the best time to upgrade your digital marketing strategy Steve Defontes, President, Big Idea Advertising There’s no question, the Covid-19 pandemic has impacted the global economy. […]
In 2019 arrivals went on to break every record, with the highest arrivals in more than 27 years, a full 20% higher than their previous best year. From adversity to advancement – Big Idea helps Anguilla achieve record-breaking year Anguilla is an island popular among discerning travelers and celebrities alike, but this hidden gem […]
The Beyond Extraordinary campaign for the island of Anguilla garnered a total of 7 industry awards from various competitions including The Davey Awards, The MarCom Awards, The Hermes Awards and The Global Trend Awards. Big Idea honored with Seven Industry Awards for Beyond Extraordinary campaign The Beyond Extraordinary campaign for the island of Anguilla […]
The winners of the 22nd Annual Communicator awards have been announced. Big Idea Advertising was awarded the 2016 Gold Award of Excellence for their work on the Cardinal Hayes Alumni Magazine in the Magazine, Educational Institution category. In addition, the project was honored with the Silver Award of distinction in the the Newsletter, Educational Institution […]
Everyone uses Instagram in different ways. Some use it as a portal to view and post our most buzzworthy photos, check the pulse on our favorite celebrities and parody accounts, or stay connected with old friends. Most people follow at least a few brand accounts. As Instagram grows in its role as a social media platform, there’s even more […]
Initiating and maintaining an online community via social media for your brand is becoming more complicated by the day. Now that social media has become part of our routines, our feeds are saturated with content that we could not possibly fully consume. Some of us have built personal networks where we’re following thousands of accounts. […]
Big Idea reimagines the web presence for chic, luxury property Hotel Indigo, indigoeastend.com, located on Long Island’s East End. The design utilizes today’s online best practices in order to give a mobile-friendly, content-rich user experience. The website features a responsive design on a WordPress back-end. The scrolling parallax homepage highlights many aspects of the property […]
Many marketers question the return on investment of SEO (Search Engine Optimization), Social Media Campaigns, eMail programs, blog posts or whether their website itself is actually leading to any new business or sales. The pressure on today’s marketers is greater to both understand and effectively utilize all these channels. While most business executives understand marketing […]
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