In the wake of the Covid-19 crisis if you’re wondering “What is the right strategy for me?” Here are some thoughts that may help. Why right now is the best time to upgrade your digital marketing strategy Steve Defontes, President, Big Idea Advertising There’s no question, the Covid-19 pandemic has impacted the global economy. […]
In 2019 arrivals went on to break every record, with the highest arrivals in more than 27 years, a full 20% higher than their previous best year. From adversity to advancement – Big Idea helps Anguilla achieve record-breaking year Anguilla is an island popular among discerning travelers and celebrities alike, but this hidden gem […]
The Beyond Extraordinary campaign for the island of Anguilla garnered a total of 7 industry awards from various competitions including The Davey Awards, The MarCom Awards, The Hermes Awards and The Global Trend Awards. Big Idea honored with Seven Industry Awards for Beyond Extraordinary campaign The Beyond Extraordinary campaign for the island of Anguilla […]
Big Idea’s work on the brand and store redesign of Hale and Hearty was honored with gold awards from the Hermes Creative Awards and the Communicator Awards. “The refurbished stores, designed by Big Idea, are changing perceptions of the Hale and Hearty brand. The work is helping define who we are in 2015. The best part is that […]
Big Idea is proud to be awarded a Gold Award for Annual Report Design in the 2014 Davey Awards. In addition, Big Idea received a Silver Davey award for info-graphics for the Peter G. Peterson Foundation. “Annual Reports are a highly-competive category with tons of excellent design and where often large budgets are leveraged against printing […]
Many marketers question the return on investment of SEO (Search Engine Optimization), Social Media Campaigns, eMail programs, blog posts or whether their website itself is actually leading to any new business or sales. The pressure on today’s marketers is greater to both understand and effectively utilize all these channels. While most business executives understand marketing […]
Most New Yorkers’ know that Hale and Hearty hits the spot for a fantastic variety of soups and sandwiches. But no one seemed to be aware that they made healthy (and tasty) salads as well. Salad-only eateries around new york, meanwhile, have been booming! Big Idea created an in-store promotional campaign to make sure to […]
Executing a successful website, application or redesign is of key importance to any company in operation today. In the ever-changing tech world, however, the simplicity users can expect may be much more complicated to execute than one might think. Success of an online project can be measured in many ways and anticipating the unknown with […]
Steve Defontes and other members of the Fashion Service Network spoke to students at FIT as a part of the Faces & Places in Fashion lecture series. The lecture series is a forum for prominent professionals, including executives, designers and marketers to discuss their trade, experience and perspective.
We’ve revamped our website for 2014 and for our 14th anniversary. In addition to showcasing our latest creative work, the new bigideaadv.com is brimming with current web features that you may want to consider for your own websites. The Latest Big Idea Website Features: A Responsive Framework The website design will dynamically adjust to the […]
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