Pera – Soho Chic Branding Unveiled

Big Idea’s rebranding work for the Turkish restaurant Pera Soho was a collaboration with Brooklyn architecture firm Hecho. Big Idea developed the brand identity, collateral, website and other visual elements, while Hecho developed the restaurant’s architectural elements, construction and décor.

“The beauty of the Pera Soho project is that the teamwork of the firms and restaurant owners was a collaboration of artists, designers, architects, builders, entrepreneurs–a blending of cultures and disciplines. The result is a stunning brand and environment that looks seamless but truly could not have come together without the hard work and shared vision of so many.”

Pera Soho is a transportative Mediterranean retreat in the heart of Soho. Inspired by the renowned Istanbul neighborhood where cuisine, art, culture, nightlife and the cosmopolitan converge.

Hecho Inc. is a design and construction firm based in Boerum Hill, Brooklyn. They have developed a reputation for a bold and exceptional blend of design, function, and fabrication, producing spaces that exude a singular style and offer something new with every visit.

Big Idea is a fully-integrated boutique advertising, marketing and website development agency in New York City. Big Idea helps companies find a brand voice that resonates with consumers for attention-getting communications that deliver real results.

See the work below or more of our work for Pera Soho here.