Fresh Soup In Brooklyn!

The new Hale and Hearty Brooklyn store represents a considerable change in the design of the Hale and Hearty store concept–with interiors and marketing developed by Big Idea. Hungry Brooklynites enjoyed the free-soup grand opening on October 6. 2014.

“We work in partnership with our clients to help build stronger brands. We are excited about the execution and completion of the new store in Brooklyn. We look forward to the continued growth and success of the Hale and Hearty brand.” Steve Defontes, President.

With massive growth in the fast, casual restaurant category, there have been no shortage of high-concept eateries popping-up. Hale and Hearty is reinvesting in this new design to ensure that it’s brand is as fresh as the phenomenally-famous soups they serve. Hale and Hearty opened it’s doors in NYC in 1996 and now has more than 30 locations and growing.

Look for Big Idea’s new store design expanding to other Hale and Hearty locations this year and check out more of our work for Hale and Hearty here.

Big Idea is a fully-integrated boutique advertising, marketing and website development agency in New York City. Big Idea helps companies find a brand voice that resonates with consumers for attention-getting communications that deliver real results.