Crafting Educational Excellence

Big Idea recently redesigned Bronx-based educational institution Cardinal Hayes High School’s alumni newsletter. The result is the all new Hayes Magazine. Released biannually, the 50+ page magazine combines a more refined editorial design with powerful imagery and storytelling to encourage alumni involvement.

Hayes Magazine is filled with content spotlighting the Cardinal Hayes community and fostering that community beyond the classroom.

Available both digitally and in print, the new magazine is the first part of a larger initiative that Big Idea is developing in conjunction with the institution to improve alumni engagement and increase the endowment.


“We could not be more pleased with how this issue turned out. It was truly a wonderful collaboration that included the school’s development team, writers, editors and photographers. Most importantly this issue highlights the contributions Cardinal Hayes High School makes in the lives of the students and the local community.” Steve Defontes


For 75 years, Cardinal Hayes High School has provided opportunity, advancement and educational excellence to young men of the South Bronx. It opened its doors in September 1941 enrolling 3,000 youths who desired a quality education and religious tradition. Since then, over 40,000 young men have graduated from Hayes.

Big Idea is a fully-integrated boutique advertising and marketing agency in New York City. We help companies find a brand voice that resonates with consumers for attention-getting creative that delivers real results.