Big Idea Wins Gold!

Big Idea’s work on the brand and store redesign of Hale and Hearty was honored with gold awards from the Hermes Creative Awards and the Communicator Awards.

The refurbished stores, designed by Big Idea, are changing perceptions of the Hale and Hearty brand. The work is helping define who we are in 2015. The best part is that our refurbished stores have shown improved performance. Measurable results are the highest form of praise we can provide. It’s incredibly exciting!” – Yael Miller, Director of Marketing, Hale and Hearty Soups


Hale and Hearty Soups was founded in 1996, with the mission of bringing hearty, high quality, made from scratch comfort food to hungry, busy people.

Hermes Creative Awards is administered and judged by the Association of Marketing and Communication Professionals. The international organization consists of several thousand marketing, communication, advertising, public relations, media production and free-lance professionals. AMCP oversees awards and recognition programs, provides judges and rewards outstanding achievement and service to the profession. There were over 6,000 entries from throughout the United States, Canada and several other countries in the Hermes Creative Awards 2015 competition. Entries came from corporate marketing and communication departments, advertising agencies, PR firms, design shops, production companies and freelancers.

The Communicator Awards is the leading international creative awards program honoring creative excellence for communication professionals. Founded by communication professionals over a decade ago, The Communicator Awards is an annual competition honoring the best in advertising, corporate communications, public relations and identity work for print, video, interactive and audio. The 2015 Communicator Awards received over 6000 entries from ad agencies, interactive agencies, production firms, in-house creative professionals, graphic designers, design firms, and public relations firms. Who is behind the Communicator: The Communicator Awards are judged and overseen by the Academy of Interactive and Visual Arts (AIVA).

Big Idea is a fully-integrated boutique advertising, marketing and website development agency in New York City. Big Idea helps companies find a brand voice that resonates with consumers for attention-getting communications that deliver real results.