Big Idea Delivers Video with Heart

Cardinal Hayes High School is an organization that provides education and opportunity to students in one of the most challenged school districts in the country. In the Bronx, the dropout rate is 14%, the highest of all the five boroughs. But at Hayes 98% of the 2016 graduating class was accepted into post-secondary schools.

To do this great work Cardinal Hayes needs support, particularly from alumni who have experienced the benefits of a Hayes education firsthand.

To drive awareness and incentivize giving this video series helped inspire with in-depth and emotional interviews, sweeping drone footage and a day-in-the-life documentary style.

From student experiences to alumni success stories we created a digital video series to move audiences. See for yourself.

Cardinal Hayes High School’s mission is to inspire culturally-diverse, young men of the New York City metropolitan area through spiritual growth and a rigorous collegiate preparatory program of academics, extra-curricular activities and personal discipline. As a Christian community comprised of parents, students, faculty, alumni and benefactors, Hayes instills goals of personal excellence and responsible citizenship by embracing traditional Roman Catholic values.