Art and Copy

At Big Idea we believe imitation is the sincerest form of flattery. That is why we couldn’t be more flattered than when we saw the new packaging designs for Duane Reade’s “Up Market” soup and frozen yogurt.

The Duane Reade packages bear a striking similarity to Big Idea’s designs for Hale and Hearty, circa 2009, that hordes of New Yorkers have made famous. Big Idea is proud to join the ranks of often imitated artists from Andy Warhol to Banksy.